EB-1C Dismissed — Retail (2013): did not establish the beneficiary's proposed role as

Decision Summary

The appeal was dismissed because the petitioner failed to establish that the beneficiary's proposed role as president would be primarily managerial or executive. The AAO concluded that given the petitioner's organizational structure and limited staff, particularly a single marketing employee, the beneficiary would likely be required to perform the day-to-day operational and marketing tasks of the retail business, rather than primarily directing the management of the company.

Criteria Discussed

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