L-1A Dismissed — Jewelry Retail (2005): the director initially denied the petition because the

Decision Summary

The director initially denied the petition because the petitioner failed to establish that the beneficiary would be employed in a primarily managerial or executive capacity. The AAO dismissed the appeal, affirming the director's decision that the evidence did not sufficiently demonstrate that the beneficiary's role as operations manager for a new office would be primarily managerial rather than performing the day-to-day tasks necessary to run the business.

Criteria Discussed

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