L-1A Dismissed — Marketing (2024): did not establish the beneficiary would be employed

Decision Summary

The appeal was dismissed because the petitioner failed to establish that the beneficiary would be employed primarily in a qualifying executive capacity. The submitted evidence, including the beneficiary's duty description and emails, indicated substantial involvement in non-qualifying operational tasks such as sales, client coordination, and providing professional services, rather than primarily directing the management of the organization.

Criteria Discussed

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