L-1A Dismissed — Retail: did not establish the beneficiary's role in the U.S

Decision Summary

The appeal was dismissed because the petitioner failed to establish that the beneficiary's role in the U.S. was primarily managerial or executive in nature. The director concluded that the described duties, such as meeting with clients, cultivating business, and negotiating contracts, were more operational and day-to-day tasks rather than high-level oversight, especially given the small size of the U.S. entity.

Criteria Discussed

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