Dismissed EB-2 NIW

EB-2 NIW Dismissed โ€” Marketing (2023): did not establish her proposed endeavor, a digital

๐Ÿ“… 2023-11-07 ๐Ÿ‘ค Individual ๐Ÿ“‚ Marketing

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Decision Summary

The appeal was dismissed because the petitioner failed to establish that her proposed endeavor, a digital marketing consulting business, was of national importance. While the endeavor had substantial merit, the AAO agreed with the Director that its impact would not sufficiently extend beyond the petitioner's own organization and clients to the broader industry. The petitioner also failed to meet the second and third prongs of the Dhanasar framework.

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Criteria Discussed

Substantial Merit And National Importance Well-Positioned To Advance The Proposed Endeavor On Balance, It Would Be Beneficial To The U.S. To Waive The Job Offer Requirement
๐Ÿ“„ Original decision (USCIS PDF)

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