dismissed EB-2 NIW Case: Marketing
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Decision Summary
The appeal was dismissed because the petitioner failed to establish that his proposed endeavor has national importance, which is the first prong of the Dhanasar framework. Although the AAO agreed the endeavor had substantial merit, the petitioner did not prove his digital marketing services for small businesses would have broader implications beyond his own company and its clients. The petitioner's reliance on general industry reports and claims of addressing a labor shortage were found to be insufficient to meet his burden of proof.
Criteria Discussed
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