Dismissed EB-2 NIW

EB-2 NIW Dismissed โ€” Marketing (2024): did not establish his proposed endeavor has national

๐Ÿ“… 2024-11-15 ๐Ÿ‘ค Individual ๐Ÿ“‚ Marketing

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Decision Summary

The appeal was dismissed because the petitioner failed to establish that his proposed endeavor has national importance, which is the first prong of the Dhanasar framework. Although the AAO agreed the endeavor had substantial merit, the petitioner did not prove his digital marketing services for small businesses would have broader implications beyond his own company and its clients. The petitioner's reliance on general industry reports and claims of addressing a labor shortage were found to be insufficient to meet his burden of proof.

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Criteria Discussed

Substantial Merit And National Importance Well-Positioned To Advance The Proposed Endeavor Waiver Of Job Offer Requirement Benefits The U.S.
๐Ÿ“„ Original decision (USCIS PDF)

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