dismissed EB-2 NIW Case: Marketing

U.S. Citizenship 
and Immigration 
Services 
In Re: 11258432 
Appeal of Texas Service Center Decision 
Non-Precedent Decision of the 
Administrative Appeals Office 
Date : APR. 19, 2021 
Form 1-140, Immigrant Petition for Alien Worker (Advanced Degree, Exceptional Ability, National 
Interest Waiver) 
The Petitioner, a marketing manager, seeks second preference immigrant classification as a member 
of the professions holding an advanced degree, as well as a national interest waiver of the job offer 
requirement attached to this EB-2 classification. See Immigration and Nationality Act (the Act) 
section 203(b )(2), 8 U.S.C. § 1153(b )(2) . 
The Director of the Texas Service Center denied the petition, concluding that the Petitioner qualified 
for classification as a member of the professions holding an advanced degree, but that she had not 
established that a waiver of the required job offer , and thus of the labor certification, would be in the 
national interest. 
On appeal, the Petitioner submits additional documentation and a brief asserting that she is eligible for 
a national interest waiver. 
In these proceedings, it is the petitioner's burden to establish eligibility for the immigration benefit 
sought. Section 291 of the Act, 8 U.S.C. § 1361. Upon de novo review, we will dismiss the appeal. 
I. LAW 
To establish eligibility for a national interest waiver, a petitioner must first demonstrate qualification 
for the underlying EB-2 visa classification, as either an advanced degree professional or an individual 
of exceptional ability in the sciences, arts, or business. Because this classification requires that the 
individual's services be sought by a U.S . employer, a separate showing is required to establish that a 
waiver of the job offer requirement is in the national interest. 
Section 203(b) of the Act sets out this sequential framework: 
(2) Aliens who are members of the professions holding advanced degrees or aliens of 
exceptional ability. -
(A) In general. - Visas shall be made available ... to qualified immigrants who are 
members of the professions holding advanced degrees or their equivalent or 
who because of their exceptional ability in the sciences, arts, or business, will 
substantially benefit prospectively the national economy, cultural or 
educational interests, or welfare of the United States, and whose services in the 
sciences, arts, professions, or business are sought by an employer in the United 
States. 
(B) Waiver ofjob offer-
(i) National interest waiver. ... [T]he Attorney General may, when the Attorney 
General deems it to be in the national interest, waive the requirements of 
subparagraph (A) that an alien's services in the sciences, arts, professions, or 
business be sought by an employer in the United States. 
While neither the statute nor the pertinent regulations define the term "national interest," we set forth 
a framework for adjudicating national interest waiver petitions in the precedent decision Matter of 
Dhanasar, 26 I&N Dec. 884 (AAO 2016). 1 Dhanasar states that after a petitioner has established 
eligibility for EB-2 classification, U.S. Citizenship and Immigration Services (USCIS) may, as matter 
of discretion 2, grant a national interest waiver if the petitioner demonstrates: (1) that the foreign 
national's proposed endeavor has both substantial merit and national importance; (2) that the foreign 
national is well positioned to advance the proposed endeavor; and (3) that, on balance, it would be 
beneficial to the United States to waive the requirements of a job offer and thus of a labor certification. 
The first prong, substantial merit and national importance, focuses on the specific endeavor that the 
foreign national proposes to undertake. The endeavor's merit may be demonstrated in a range of areas 
such as business, entrepreneurialism, science, technology, culture, health, or education. In 
determining whether the proposed endeavor has national importance, we consider its potential 
prospective impact. 
The second prong shifts the focus from the proposed endeavor to the foreign national. To determine 
whether he or she is well positioned to advance the proposed endeavor, we consider factors including, 
but not limited to: the individual's education, skills, knowledge and record of success in related or 
similar efforts; a model or plan for future activities; any progress towards achieving the proposed 
endeavor; and the interest of potential customers, users, investors, or other relevant entities or 
individuals. 
The third prong requires the petitioner to demonstrate that, on balance, it would be beneficial to the 
United States to waive the requirements of a job offer and thus of a labor certification. In performing 
this analysis, USCIS may evaluate factors such as: whether, in light of the nature of the foreign 
national's qualifications or the proposed endeavor, it would be impractical either for the foreign 
national to secure a job offer or for the petitioner to obtain a labor certification; whether, even assuming 
1 In announcing this new framework. we vacated our prior precedent decision, Matter of New York State Department of 
Transportation. 22 l&N Dec. 215 (Act. Assoc. Comm'r 1998) (NYSDOT). 
2 See also Poursina v. USC1S. No. 17-16579, 2019 WL 4051593 (Aug. 28, 2019) (finding USCIS' decision to grant or 
deny a national interest waiver to be discretionary in nature). 
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that other qualified U.S. workers are available, the United States would still benefit from the foreign 
national's contributions; and whether the national interest in the foreign national's contributions is 
sufficiently urgent to warrant forgoing the labor certification process. In each case, the factor(s) 
considered must, taken together, indicate that on balance, it would be beneficial to the United States 
to waive the requirements of a job offer and thus of a labor certification. 3 
II. ANALYSIS 
The Director found that the Petitioner qualifies as a member of the professions holding an advanced 
degree. The remaining issue to be determined is whether the Petitioner has established that a waiver of 
the requirement of a job offer, and thus a labor certification, would be in the national interest. For the 
reasons discussed below, we agree with the Director that the Petitioner has not sufficiently 
demonstrated the national importance of her proposed endeavor under the first prong of the Dhanasar 
analytical framework. 
Regarding her claim of eligibility under Dhanasar' s first prong, the Petitioner indicated that she intends 
to continue "to work as a Marketing Manager for U.S. organizations in need of a strategic reorganization 
of their marketing, communication, strategic plan development, field force effectiveness, and branding 
initiatives." She asserted that her proposed endeavor involves "designing marketing strategies, carrying 
out market research, prompting the growth of internationally important industries, such as aesthetics, and 
maintaining positive working relationships with peers and colleagues." The Petitioner further explained 
that her undertaking includes identifying "viable opportunities for business development via cross-border 
contracts, specifically the Latin American and American markets which are the two largest in the world." 
She also stated that she planned "to prospect job opportunities in U.S. companies, both large and small." 
Additionally, the Petitioner submitted documentation indicating that she and her spouse formed a 
company! I and registered it with the Florida Department of State 
in April 2018. She also resented a May 2019 "General Service Agreement" between I I 
I O and I I for her company to provide digital communication 
services, a January 2019 "Business Partnership Agreement" with I l and her 
company's 2018 income tax return reflecting "Gross receipts or sales" of $29,134 and "Ordinary business 
income" of $7,688. 
Furthermore, the record includes information about the growing demand for digital marketing skills, 
the ways digital marketing can generate business growth, the role of the marketing "specialist," the 
outlook for the U.S. marketing consulting industry, transparent data practices in marketing, the role of 
the successful chief marketing officer, marketing as a business priority, and the value of brand 
recognition. In addition, the Petitioner provided articles discussing the job outlook for marketing 
managers, transferable skills in the digital marketing field, the value of ongoing marketing investment, 
marketing's effect on an organization, the ways marketers are driving growth, brand management for 
value creation, marketing hiring trends, and customer intent in the modem marketing process. She 
also offered information about spending in the U.S. digital marketing industry, the shortage of 
qualified staff in content marketing, the value of marketing for small business, marketing as a key 
driver of business, consumer spending trends, word-of-mouth recommendations as a credible source 
3 See Dhanasar, 26 I&N Dec. at 888-91, for elaboration on these three prongs. 
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of advertising , global marketing in the 21st century, and cross-border sales as a source of Amazon 
sellers' revenue. The record therefore shows that the Petitioner's proposed work as a marketing 
manager has substantial merit. 
In determining national importance, the relevant question is not the importance of the field, industry, 
or profession in which the individual will work; instead we focus on the "the specific endeavor that 
the foreign national proposes to undertake ." See Dhanasar, 26 I&N Dec. at 889. In Dhanasar, we 
further noted that "we look for broader implications" of the proposed endeavor and that "[a]n 
undertaking may have national importance for example, because it has national or even global 
implications within a particular field." Id. We also stated that "[a]n endeavor that has significant 
potential to employ U.S. workers or has other substantial positive economic effects, particularly in an 
economically depressed area, for instance, may well be understood to have national importance." Id. 
at 890. 
In her appeal brief, the Petitioner asserts that her proposed endeavor stands to "produces significant 
national benefits, due to the ripple effects of her professional activities." She contends that her 
undertaking "will affect a wide range ofbusines functions, and will ultimately help increase the flow of 
money in the U.S. on a national level, which will contribute to U.S. gross domestic product (GDP), and 
an enhanced business ecosystem." The Petitioner further argues that her proposed work "will improve 
the competitive advantage of U.S. corporations at the regional, national, and international level." She 
also claims that her "endeavor will result in employment for U.S. workers, because as her served 
companies increase their sales, more workers within the supply chain will be needed to ensure customers 
receive their products in an efficient and timely manner." Additionally , the Petitioner states that her 
endeavor will "allow large international companies . . . to achieve strong sales in the United States, 
and allow U.S. companies to expand their operations abroad." 
To evaluate whether the Petitioner's proposed endeavor satisfies the national importance requirement 
we look to evidence documenting the "potential prospective impact" of her work. Although the 
Petitioner's statements reflect her intention to provide valuable marketing services for her company, 
prospective U.S. employer, and future clients, she has not offered sufficient information and evidence 
to demonstrate that the prospective impact of her proposed endeavor rises to the level of national 
importance. In Dhanasar we determined that the petitioner's teaching activities did not rise to the 
level of having national importance because they would not impact his field more broadly. Id. at 893. 
Here, we conclude the record does not show that the Petitioner's proposed endeavor stands to 
sufficiently extend beyond her company, future employer, and clientele to impact her field or the U.S. 
economy more broadly at a level commensurate with national importance. 
Furthermore, the Petitioner has not demonstrated that the specific endeavor she proposes to undertake 
has significant potential to employ U.S. workers or otherwise offers substantial positive economic 
effects for our nation. Without sufficient information or evidence regarding any projected U.S. economic 
impact or job creation attributable to her future work, the record does not show that benefits to the U.S. 
regional or national economy resulting from the Petitioner's marketing projects would reach the level of 
"substantial positive economic effects" contemplated by Dhanasar. Id. at 890. Accordingly, the 
Petitioner' s proposed work does not meet the first prong of the Dhanasar framework. 
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Because the documentation in the record does not establish the national importance of her proposed 
endeavor as required by the first prong of the Dhanasar precedent decision, the Petitioner has not 
demonstrated eligibility for a national interest waiver. Further analysis of her eligibility under the second 
and third prongs outlined in Dhanasar, therefore, would serve no meaningful purpose. 
III. CONCLUSION 
As the Petitioner has not met the requisite first prong of the Dhanasar analytical framework, we conclude 
that she has not established she is eligible for or otherwise merits a national interest waiver as a matter 
of discretion. The appeal will be dismissed for the above stated reasons, with each considered as an 
independent and alternate basis for the decision. 
ORDER: The appeal is dismissed. 
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