EB-2 NIW Dismissed โ Marketing (2024): did not meet the first prong of the Dhanasar framework
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Decision Summary
The appeal was dismissed because the petitioner failed to satisfy the first prong of the Dhanasar framework. The petitioner did not provide sufficient evidence to demonstrate that the prospective impact of her proposed endeavor in advertising and marketing rose to the level of national importance. Specifically, the business plan lacked financial forecasts and did not show that her work would have substantial positive economic effects or employ U.S. workers on a significant scale.
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