L-1A Dismissed — Marketing And Consulting: did not establish the beneficiary would be employed

Decision Summary

The appeal was dismissed because the petitioner failed to demonstrate that the beneficiary would be employed primarily in a managerial or executive capacity. The petitioner's own description of the beneficiary's duties allocated a significant percentage of time to performing the day-to-day operational tasks of the business, such as conducting marketing research and searching for commercial sites, rather than primarily managing other professional staff or an essential function.

Criteria Discussed

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