dismissed L-1A Case: Dental Products
Decision Summary
The appeal was dismissed because the petitioner failed to demonstrate that its new U.S. office would be able to support an executive or managerial position within one year of the petition's approval. The director found, and the AAO agreed, that the evidence, including the business plan, was insufficient to show a realistic expectation of success and expansion that would necessitate a qualifying managerial role for the beneficiary.
Criteria Discussed
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identifyingdata delc~ ~ preventclearl; ;.:.l1Viarr~tld invasion.ofpeowaiP'lXJC); ... ~1r'~ru~.L~fo;~ U.S. Department of Homeland Security 20 Massachusetts Ave., N.W., Rm. 3000 Washington, DC 20529 U.S.Citizenship and Immigration Services File: EAC 06 017 53349 Office: VERMONT SERVICE CENTER Date: FEB 0 12007 INRE: Petitioner: Beneficiary: Petition: Petition for a Nonimmigrant Worker Pursuant to Section 101(a)(l5)(L) of the Immigration and Nationality Act, 8 U.S.C. § 1101(a)(l5)(L) ON BEHALF OF PETITIONER: INSTRUCTIONS: This is the decision of the Administrative Appeals Office in your case. All documents have been returned to the office that originally decided your case. Any further inquiry must be made to that office. / , ,I ../ 1 ·f /It?!! ,#I[4-l/_______ I • . 11iRobert P. W~emann, Chief ./ Administrative Appeals Office www.uscis.gov EAC 06 017 53349 Page 2 DISCUSSION: The Director , Vermont Service Center, denied the petition for a nonimmigrant visa. The matter is now before the Administrative Appeals Office (AAO) on appeal. The AAO will dismiss the appeal. The petitioner filed this nonimmigrant petition seeking to employ the beneficiary as an L-l A nonimmigrant intracompany transferee pursuant to section 101(a)(l5)(L) of the Immigration and Nationality Act (the Act), 8 U.S.C. § 1101(a)(l5)(L). The petitioner, a Maine limited liability company, states that it is engaged in the provision of specialty dental products and oral healthcare products. The petitioner claims to be an affiliate of Oakmead Dental Care, located in the United Kingdom . The petitioner seeks to employ the beneficiary as its president/managing director for a period of one year to open a new office in the United States. The director denied the petition , concluding that the petitioner failed to demonstrate that the intended United States operation , within one year of the approval of the petition, will support an executive or managerial position. On appeal , counsel for the petitioner asserts that the petitioner submitted sufficient evidence to establish that the beneficiary will be employed in a managerial or executive capacity within one year. Counsel contends that the director misinterpreted the regulations governing the establishment of a new office , and substituted her own business judgment for that of the petitioner in finding the U.S. company's business plan deficient. Counsel submits a brief and re-submits documentation previously submitted with the original petition in support of the appeal. To establish eligibility under section 101(a)(l5)(L) of the Act , the petitioner must meet certain criteria. Specifically , within three years preceding the beneficiary's application for admission into the United States , a firm , corporation , or other legal entity, or an affiliate or subsidiary thereof , must have employed the beneficiary for one continuous year. Furthermore , the beneficiary must seek to enter the United States temporarily to continue rendering his or her services to the same employer or a subsidiary or affiliate thereof in a managerial , executive , or specialized knowledge capacity. The regulation at 8 C.F.R. § 214.2(1)(3) further states that an individual petition filed on Form 1-129 shall be accompanied by: (i) Evidence that the petitioner and the organization which employed or will employ the alien are qualifying organizations as defined in paragraph (l)(l )(ii)(G) of this section. (ii) Evidence that the alien will be employed in an executive , managerial , or specialized knowledge capacity , including a detailed description of the services to be performed. (iii) Evidence that the alien has at least one continuous year of full time employment abroad with a qualifying organization within the three years preceding the filing of the petition . EAC 06017 53349 Page 3 (iv) Evidence that the alien's prior year of employment abroad was in a position that was managerial, executive or involved specialized lrnowledge and that the alien's prior education, training, and employment qualifies him/her to perform the intended services in the United States; however, the work in the United States need not be the same work which the alien performed abroad. In addition, the regulation at 8 C.F.R. § 214.2(l)(3)(v) states that if the petition indicates that the beneficiary is coming to the United States as a manager or executive to open or to be employed in a new office in the United States, the petitioner shall submit evidence that: (A) Sufficient physical premises to house the new office have been secured; (B) The beneficiary has been employed for one continuous year in the three year period preceding the filing of the petition in an executive or managerial capacity and that the proposed employment involved executive or managerial authority over the new operation; and (C) The intended United States operation, within one year of the approval of the petition, will support an executive or managerial position as defined in paragraphs (l)(1)(ii)(B) or (C) of this section, supported by information regarding: (1) The proposed nature of the office describing the scope of the entity, its organizational structure, and its financial goals; (2) The size of the United States investment and the financial ability of the foreign entity to remunerate the beneficiary and to commence doing business in the United States; and (3) The organizational structure of the foreign entity. The issue in this proceeding is whether the petitioner has demonstrated that the intended U.S. operation, within one year of the approval of the petition, will support the beneficiary's employment in an executive or managerial position. Section 101(a)(44)(A) of the Act, 8 U.S.C. § 1101(a)(44)(A), provides: The term "managerial capacity" means an assignment within an organization in which the employee primarily- (i) manages the organization, or a department, subdivision, function, or component of the organization; EAC 06017 53349 Page 4 (ii) supervises and controls the work of other supervisory, professional, or managerial employees, or manages an essential function within the organization, or a department or subdivision of the organization; (iii) if another employee or other employees are directly supervised, has the authority to hire and fire or recommend those as well as other personnel actions (such as promotion and leave authorization), or if no other employee is directly supervised, functions at a senior level within the organizational hierarchy or with respect to the function managed; and (iv) exercises discretion over the day-to-day operations of the activity or function for which the employee has authority. A first-line supervisor is not considered to be acting in a managerial capacity merely by virtue of the supervisor's supervisory duties unless the employees supervised are professional. Section 101(a)(44)(B) of the Act, 8 U.S.C. § 1101(a)(44)(B), provides: The term "executive capacity" means an assignment within an organization in which the employee primarily- (i) directs the management of the organization or a major component or function of the organization; (ii) establishes the goals and policies of the organization, component, or function; (iii) exercises wide latitude in discretionary decision-making; and (iv) receives only general supervision or direction from higher level executives, the board of directors, or stockholders of the organization. When a new business is established and commences operations, the regulations recognize that a designated manager or executive responsible for setting up operations will be engaged in a variety of activities not normally performed by employees at the executive or managerial level and that often the full range of managerial responsibility cannot be performed. In order to qualify for L-1 nonimmigrant classification during the first year of operations, the regulations require the petitioner to disclose the business plans and the size of the United States investment, and thereby establish that the proposed enterprise will support an executive or managerial position within one year of the approval of the petition. See 8 C.F.R. § 214.2(l)(3)(v)(C). This evidence should demonstrate a realistic expectation that the enterprise will succeed and rapidly expand as it moves away from the developmental stage to full operations, where there would be an actual need for a manager or executive who will primarily perform qualifying duties. In addition, if a petition indicates that a beneficiary is coming to the United States to open a "new office," it must show that it is ready to commence doing business immediately upon approval. At the time of filing the petition to open a "new office," a petitioner must affirmatively demonstrate that it has acquired EAC 06017 53349 Page 5 sufficient physical premises to commence business, that it has the financial ability to commence doing business in the United States, and that it will support the beneficiary in a managerial or executive position within one year of approval. See generally, 8 C.F.R. § 214.2(l)(3)(v). If approved, the beneficiary is granted a one-year period of stay to open the "new office." 8 C.F.R. § 214.2(l)(7)(i)(A)(3). At the end of the one-year period, when the petitioner seeks an extension of the "new office" petition, the regulation at 8 C.F.R. § 214.2(l)(14)(ii)(B) requires the petitioner to demonstrate that it has been doing business "for the previous year" through the regular, systematic, and continuous provision of goods or services. See 8 C.F.R. § 214.2(l)(1)(ii)(H) (defining the term "doing business"). The mere presence of an agent or office of the qualifying organization will not suffice. Id. The nonimmigrant petition was filed on October 24,2005. The petitioner indicated on the Form 1-129 that the beneficiary will be employed in the position of president/managing director. In a letter dated October 17, 2005, counsel for the petitioner described the beneficiary's proposed duties in the United States as the following: [The beneficiary] intends to work full-time in the United States as the President and Managing Director of [the U.S. company]. In this capacity he will be responsible for negotiating contracts with manufacturers/suppliers of the oral healthcare and dental care products to be marketed. He will conduct market research to develop a market penetration and growth plan on behalf of the new operation. He will be engaged in the daily administration of the operation including liaising with professionals, networking with the local and regional major dental practices to promote his business, and generally getting the company off the ground in the first 12 months of operation. [The beneficiary] intends to hire at least two (2) full-time U.S. employees within the first year of operation to fill the important roles of Office Administrator and Regional Sales Representative. The petitioner stated that the U.S. company would be engaged in the supply of dental products and oral healthcare products manufactured in the United States to dental practices in the United Kingdom and in the United States. On October 27, 2005, the director determined that the petitioner did not submit sufficient evidence to process the petition, and therefore requested that the petitioner submit additional evidence in support of its petition. Specifically, the director requested: (1) a complete position description for all of the beneficiary's proposed subordinates in the United States; (2) a comprehensive description of the beneficiary's proposed duties, and an explanation if they are managerial or executive in nature; (3) evidence to show how the new company in the United States will grow to be of sufficient size to support a managerial or executive position; and, (4) a copy of the business plan for commencing the start-up company in the United States, giving specific dates for each proposed action, for three years starting with the date the company began operations in the United States. The director noted that the business plan should document staffing, projections and goals. In response, the petitioner submitted a letter dated November 28, 2005, written by the beneficiary. The beneficiary indicated that his proposed "executive-level duties" in the U.S. entity would be the following: EAC 06 017 53349 Page 6 • Product design and development decision-making including research and development of technology to support parent claim(s). Reference the company's unique product brand known as "DNA Toothbrush;" • Maintain responsibility for overall financial management of the company. Manage and direct Financial Office to be hired within 12 months. • Develop and direct overall corporate marketing plan, budget and forecasting. Manage and direct full-time Marketing Manager to be hired within six months of business start-up; • Liaise with outside professionals in accounting, legal and medical fields to ensure proper regulatory compliance for business, licensing, tax and other federal and state compliance issues; • Negotiate product and supply contracts with manufacturers and customers, licensing agreements with manufacturers, possible joint venture business deals with manufacturer(s); • Develop the overall direction and business plan for the three (3) separate (and branded) spheres of the petitioner's business including Vermont Oral Healthcare, Saratoga Safety Cap, and Saratoga Sandbag-Lock; It is noted that the beneficiary is the senior-most individual in the organization. He is the directing mind of the business, reports to no other person in the corporate hierarchy, and is responsible for the total direction, development and control of the entity. It must also be noted that the beneficiary's micro-level activities in sales and marketing will soon be replaced through the hiring of a Marketing Manager and subordinate sales and marketing associates as detailed in the position description attachments. Various micro-level financial duties (daily bookkeeping, receivables collection, basic banking) will also be supplanted through the hiring of a Financial Officer and Personal Assistant (both targeted for Year 1 of the business). In addition, the petitioner submitted a table of the proposed positions for the u.s. company. The table indicated that the United States company plans to hire a part-time personal assistant in March 2006, a marketing manager in Summer 2006, and a part-time financial officer in December 2006. The table also indicated three additional positions that the U.S. company plans to employ in 2007, and provided brief descriptions for all proposed employees. The table also indicated a "milestone that triggers hiring" of the proposed positions. For example, the marketing manager will only be hired when "successful trials of Sandbag Lock in Washington or successful trial and order of safety cap product in UK or decision by Colgate to license product." It appears that the proposed positions, with the exception of the part-time personal assistant, will only be hired if the U.S. company achieves a certain goal. The petitioner also submitted a business plan for the United States company. The business plan explains that the U.s. entity will design, produce and sell innovative products. The business plan goes on to explain three products the petitioner wishes to produce and sell in the United States. The products are a toothbrush, a safety cap used to secure railway tracks and a sandbag-lock used for defense, environmental EAC 06 017 53349 Page 7 disasters or construction. It appears that Dental Direct pIc, doing business as Vermont Oral Healthcare, and Saratoga Technologies Ltd own the products. The business plan indicated that Saratoga Technologies Ltd., a British company, "owns the innovation, commercial and patent rights" for the safety . cap and sandbag-lock products. The business plan indicates that the petitioning company owns a 63 percent interest in Saratoga Technologies Ltd. The petitioner's business plan shows that the company anticipates sales of its toothbrush to begin during the third quarter of 2006. According to the business plan , the company anticipates achieving United Kingdom accreditation for the other two products by the summer of 2006, after which the U.S. company will sell the products , under license , to U.S. customers. The director denied the petition on January 18 , 2006 on the ground that insufficient evidence was submitted to demonstrate that the beneficiary would be employed in a primarily executive or managerial capacity by the U.S. company within one year of commencing operations. The director noted that it appeared that "the United States entity will fail to grow to a sufficient size to warrant the granting of the proposed petition." In addition , the director noted that the U.S . entity plans to hire "too few employees" who would relieve the beneficiary from performing non-qualifying duties and he will not hold a position of managerial or executive capacity. In addition , the director stated that the "Service questions the petitioner's proposed business venture since a good portion of the asserted business to be conducted related to marketing sandbag technology since this venture is vastly different from the petitioner's business abroad." Finally, the director determined that the submitted business plan "lacks sufficient detail" and failed to establish that the petitioner "has a viable plan through which to plot a reasonable course of action in the present United States economy." The director observed that the company would not have sales or a support staff to support the beneficiary's position. On appeal , counsel for the petitioner asserts that the evidence presented clearly established that the beneficiary would be working at an executive level for the petitioner. Counsel also states that the petitioner submitted a business plan that indicated that the beneficiary would supervise two professional positions , a marketing manager and a financial officer, within one year of operations. Counsel asserts that the director dismissed the evidence submitted and contends that the director substituted "his or her own personal business judgment, or lack thereof, for that of the petitioner and has concluded without adequate foundation or reasoning that the petitioner's detailed 28 page business plan is faulty, and will not work." Counsel asserts that the director used his or her own subjective business judgment and wrongfully raised the standards for new office L-1 petitions in this decision . Further, counsel contends that the director placed undue emphasis on the anticipated size of the petitioner 's staffing levels, without taking into consideration the reasonable needs of the company. Counsel cites Matter of Michael Hertz Assoc., 19 I &N Dec. 558 (Comm. 1998), and asserts that this case supports the petitioner's position that the beneficiary is in fact employed by the U.S. company in a primarily managerial and executive capacity. Counsel's assertions are not persuasive. Upon review of the petition and evidence, the petitioner has not EAC 06 017 53349 Page 8 established that the beneficiary would be employed in a managerial or executive capacity. Although the appeal will be dismissed , the AAO concurs with counsel that the director based his decision, in part , on an improper standard . The director should not hold a petitioner to her undefined and unsupported view of what constitutes a "viable plan through which to plot a reasonable course of action in the present United States economy" or base her decision on the fact that the proposed business operations are "highly questionable" and thus the company will not be sufficiently staffed within one year to warrant approval of the petition. The director should instead focus on applying the statute and regulations to the facts presented by the record of proceeding. When denying a petition , a director has an affirmative duty to explain the specific reasons for the denial ; this duty includes informing a petitioner why the evidence failed to satisfy its burden of proof pursuant to section 291 of the Act , 8 U.S.C. § 1361. See 8 C.F.R. § 103.3(a)(1)(i). In this case , the director failed to articulate his basis for finding a petitioner 's business plan or proposed staffing levels to be unreasonable. As the AAO 's review is conducted on a de novo basis , the AAO will herein address the petitioner's evidence and eligibility. See Dor v. INS, 891 F.2d 997, 10002 n . 9 (2d Cir. 1989)(noting that the AAO reviews appeals on a de novo basis). As noted about, counsel cites Matter of Michael Hertz Assoc., 19 I & N Dec. 558 (Comm. 1998), in which the United States District Court found that a petitioner for an H-1B nonimmigrant beneficiary should be approved and "consideration of a claim to such eligibility first focuses on the tasks , demands, duties, and actual requirements of the position in question." Id. at 560. It appears that counsel is citing this decision as support to the petitioner's proposition that the duties of the position held by the beneficiary at the U.S. company rise to the level of executive or managerial capacity. As discussed in more detail below , the petitioner submitted the beneficiary's proposed job duties that contain several non qualifying duties. In addition , as discussed below, it appears that the U.S. company cannot commence business operations immediately upon approval and expand to a point which it would require the beneficiary 's services in a primarily managerial or executive capacity. Counsel's reference to Matter of Michael Hertz Assoc. is not persuasive. When examining the executive or managerial capacity of the beneficiary, the AAO will look first to the petitioner's description of the job duties. See 8 C.F.R. § 214 .2(1)(3)(ii). The petitioner's description of the job duties must clearly describe the duties to be performed by the beneficiary and indicate whether such duties are either in an executive or managerial capacity. Id. The definitions of executive and managerial capacity have two parts. First, the petitioner must show that the beneficiary performs the high-level responsibilities that are specified in the definitions. Second, the petitioner must prove that the beneficiary primarily performs these specified responsibilities and does not spend a majority of his or her time on day-to-day functions. Champion World, Inc. v. INS, 940 F.2d 1533 (Table) , 1991 WL 144470 (9th Cir. July 30 ,1991) . Based on the current record , the AAO is unable to determine whether the claimed managerial duties constitute the majority of the beneficiary's duties , or whether the beneficiary will primarily perform non managerial , administrative , or operational duties by the end of the petitioner's first-year of operations. An employee who "primarily" performs the tasks necessary to produce a product or provide a service is not considered to be "primarily" employed in a managerial or executive capacity. See sections EAC 06 017 53349 Page 9 101(a)(44)(A) and (B) of the Act (requiring that one "primarily" perform the enumerated managerial or executive duties); see also Matter ofChurch Scientology Intn 'I., 19 I&N Dec. 593, 604 (Comm. 1988). On review, the petitioner provided a vague and nonspecific description of the beneficiary's duties that fails to demonstrate what the beneficiary will do on a day-to-day basis. For example, the petitioner states that the beneficiary will be responsible for the "daily administration of the operation including liaising with professionals, networking with the local and regional major dental practices to promote his business, and generally getting the company off the ground in the first 12 months of operation"; "maintain responsibility for overall financial management of the company"; "develop and direct overall corporate marketing plan, budget and forecasting"; and "develop the overall direction and business plan for the three (3) separate (and branded) spheres of the petitioner's business including Vermont Oral Healthcare, Saratoga Safety Cap, and Saratoga Sandbag-Lock." Reciting the beneficiary's vague job responsibilities or broadly-cast business objectives is not sufficient; the regulations require a detailed description of the beneficiary's daily job duties. The petitioner has failed to provide any detail or explanation of the beneficiary's activities in the course of her daily routine. The actual duties themselves will reveal the true nature of the employment. Fedin Bros. Co., Ltd. v. Sava, 724 F. Supp. 1103 (E.D.N.Y. 1989), affd, 905 F.2d 41 (2d. Cir. 1990). The petitioner's descriptions of the beneficiary's position do not identify the actual duties to be performed, such that they could be classified as managerial or executive in nature. The job description also includes several non-qualifying duties such as the beneficiary will be responsible for "negotiating contracts with manufacturers/suppliers of the oral healthcare and dental care products to be marketed"; "conduct market research to develop a market penetration and growth plan on behalf of the new operation"; "product design and development decision-making including research and development of technology to support parent claim(s)"; "develop and direct overall corporate marketing plan, budget and forecasting"; and "negotiate product and supply contracts with manufacturers and customers, licensing agreements with manufacturers, possible joint venture business deals with manufacturer(s)." It appears that some portion of the beneficiary's time will be devoted to non-executive duties associated with developing and marketing the services and developing the products of the business rather then directing such activities through subordinate employees. Based on the current record, the AAO is unable to determine whether the claimed managerial duties constitute the majority of the beneficiary's duties, or whether the beneficiary primarily performs non-managerial administrative or operational duties. The petitioner's description of the beneficiary's job duties does not establish what proportion of the beneficiary's duties is managerial in nature, and what proportion is actually non-managerial. See Republic of Transkei v. INS, 923 F.2d 175, 177 (D.C. Cir. 1991). In addition, although the beneficiary is not required to supervise personnel, if it is claimed that he is employed in a managerial capacity based on his supervisory duties, the petitioner must establish that the subordinate employees are supervisory, professional, or managerial. See § 101(a)(44)(A)(ii) of the Act. In evaluating whether the beneficiary manages professional employees, the AAO must evaluate whether the subordinate positions require a baccalaureate degree as a minimum for entry into the field of endeavor. Section 101(a)(32) of the Act, 8 U.S.C. § 1101(a)(32), states that "[t]he term profession shall include but not be limited to architects, engineers, lawyers, physicians, surgeons, and teachers in elementary or secondary schools, colleges, academies, or seminaries." The term "profession" EAC 06017 53349 Page 10 contemplates knowledge or learning, not merely skill, of an advanced type in a given field gained by a prolonged course of specialized instruction and study of at least baccalaureate level, which is a realistic prerequisite to entry into the particular field of endeavor. Matter ofSea, 19 I&N Dec. 817 (Comm. 1988); Matter ofLing, 13 I&N Dec. 35 (R.C. 1968); Matter ofShin, 11 I&N Dec. 686 (D.D. 1966). Therefore, the AAO must focus on the level of education required by the position, rather than the degree held by subordinate employee. The possession of a bachelor's degree by a subordinate employee does not automatically lead to the conclusion that an employee is employed in a professional capacity as that term is defined above. In the instant case, the petitioner has not, in fact, established that a bachelor's degree is actually necessary, for example, to perform the administrative functions of the part-time personal assistant and the marketing functions of the marketing manager, who will be the beneficiary's only subordinate employee within one year of operations. Although the one of the proposed employees has been assigned a managerial job title, the petitioner has not submitted sufficient evidence to substantiate the claim that this employee will in fact be employed in a managerial or supervisory role. In addition, in a letter submitted by the petitioner's counsel dated October 17, 2005, counsel stated that the beneficiary intends to hire two full-time employees: one office administrator and one regional sales representatives. However, in response to the director's request for evidence, the petitioner indicated that the U.S. company will employ a personal assistant and a marketing manager within the first year of operations. The petitioner did not explain why the proposed positions changed from the initial filing to the response to the director's request for evidence. It is incumbent upon the petitioner to resolve any inconsistencies in the record by independent objective evidence. Any attempt to explain or reconcile such inconsistencies will not suffice unless the petitioner submits competent objective evidence pointing to where the truth lies. Matter ofHo, 19 I&N Dec. 582, 591-92 (BIA 1988). Pursuant to section 101(a)(44)(C) of the Act, 8 U.S.C. § 1101(a)(44)(C), if staffing levels are used as a factor in determining whether an individual is acting in a managerial or executive capacity, CIS must take into account the reasonable needs of the organization, in light of the overall purpose and stage of development of the organization. However, it is appropriate for CIS to consider the size of the petitioning company in conjunction with other relevant factors, such as a company's small personnel size, the absence of employees who would perform the non-managerial or non-executive operations of the company, or a "shell company" that does not conduct business in a regular and continuous manner. See, e.g. Systronics Corp. v. INS, 153 F. Supp. 2d 7, 15 (D.D.C. 2001). The size of a company may be especially relevant when CIS notes discrepancies in the record and fails to believe that the facts asserted are true. Id. In the instant matter, as discussed above, the petitioner submits two separate and inconsistent hiring plans for the first year of operations. As indicated, the petitioner initially stated that the U.S. company will employ an office administrator and a regional sales representative, however, the petitioner subsequently submitted a list of proposed positions indicating that the petitioner will employ a personal assistant and a marketing manager. In addition, the petitioner did not indicate a firm date of hiring the employees since the hiring of most of the proposed positions depend on a "triggering" event to occur prior to hiring employees to fill the the proposed positions. Therefore, the petitioner does not present sufficient evidence to establish that the U.S. company can employ the beneficiary in a predominantly managerial or executive position after the initial year of operations. EAC 06 017 53349 Page 11 As it appears the beneficiary will supervise, at most, one part-time personal assistant and one marketing manager, it is reasonable to assume, and has not been proven otherwise, that the beneficiary will be directly performing sales, client relations, negotiations, product development, and financial development at the end of the first year of operations. In addition, the petitioner does not plan to hire a finance manager to oversee payroll, budget and bookkeeping, thus it appears that the beneficiary will be directly responsible for financial tasks. The record does not evidence a proposed subordinate staff who would relieve the beneficiary from performing non-qualifying duties associated with the day-to-day operations associated with the launch of three separate product lines. An employee who "primarily" performs the tasks necessary to produce a product or to provide services is not considered to be "primarily" employed in a managerial or executive capacity. See sections 101(a)(44)(A) and (B) of the Act (requiring that one "primarily" perform the enumerated managerial or executive duties); see also Matter of Church Scientology Intn'l., 19 I&N Dec. at 604. Accordingly, the director reasonably concluded that the beneficiary will be performing the day-to-day operations and directly be providing the services of the business rather than directing such activities through subordinate employees. The statutory definition of the term "executive capacity" focuses on a person's elevated position within a complex organizational hierarchy, including major components or functions of the organization, and that person's authority to direct the organization. Section 101(a)(44)(B) of the Act, 8 U.S.C. § 1101(a)(44)(B). Under the statute, a beneficiary must have the ability to "direct the management" and "establish the goals and policies" of that organization. Inherent to the definition, the organization must have a subordinate level of managerial employees for the beneficiary to direct and the beneficiary must primarily focus on the broad goals and policies of the organization rather than the day-to-operations of the enterprise. An individual will not be deemed an executive under the statute simply because they have an executive title or because they "direct" the enterprise as the owner or sole managerial employee. The beneficiary must also exercise "wide latitude in discretionary decision making" and receive only" general supervision or direction from higher level executives, the board of directors, or stockholders of the organization." Id. As discussed above, the beneficiary will supervise one personal assistant and one marketing manager, and the petitioner has not demonstrated that the beneficiary will be primarily focused on the broad goals and policies of the company within one year. Based on the foregoing discussion, the petitioner has not established that the beneficiary will be employed in a primarily executive capacity. Furthermore, as contemplated by the regulations, a comprehensive business plan should contain, at a minimum, a description of the business, its products and/or services, and its objectives. See Matter ofHo, 22 I&N Dec. 206, 213 (Assoc. Comm. 1998). Although the precedent relates to the regulatory requirements for the alien entrepreneur immigrant visa classification, Matter ofHo is instructive as to the contents of an acceptable business plan: The plan should contain a market analysis, including the names of competing businesses and their relative strengths and weaknesses, a comparison of the competition's products and pricing structures, and a description of the target market/prospective customers of the new commercial enterprise. The plan should list the required permits and licenses obtained. If applicable, it should describe the manufacturing or production process, the materials required, and the supply sources. The plan should detail any contracts executed for the supply of materials and/or the distribution of products. It should discuss the EAC 06 017 53349 Page 12 marketing strategy of the business, including pricing, advertising, and servicing. The plan should set forth the business's organizational structure and its personnel's experience. It should explain the business's staffing requirements and contain a timetable for hiring, as well as job descriptions for all positions. It should contain sales, cost, and income projections and detail the bases therefore. Most importantly, the business plan must be credible. Id. The petitioner submitted a 28-page business plan for the U.S. entity. The business plan indicated that the goal of the U.S. entity is to produce, market and sell three distinct patented products. However, it appears that separate companies, Vermont Oral Healthcare and Saratoga Technologies Ltd, own all three products. Although the petitioner indicated that the petitioner owns 630/0 of Saratoga Technologies Ltd., the petitioner has not submitted any documentation to evidence that the U.S. entity has obtained the right to produce, market and sell these products. The petitioner has not submitted agreements or contracts to evidence that the two companies permit the U.S. company to produce, market and sell the patented products. It is incumbent upon the petitioner to resolve any inconsistencies in the record by independent objective evidence. Any attempt to explain or reconcile such inconsistencies will not suffice unless the petitioner submits competent objective evidence pointing to where the truth lies. Matter of Ho, 19 I&N Dec. at 591-92. Furthermore, the petitioner indicated in the business plan that one of the products, the Safety Cap, is being tested in the United Kingdom and noted that it anticipates that the product may achieve the required accreditation from the United Kingdom authorities by the summer of 2006. Therefore, it appears that this product is still in the testing phase and it does not appear that this product can be manufactured and sold at this time. Similarly, the petitioner's projections indicate that the company does not expect sales of its toothbrush to commence prior to the third quarter of 2006. The AAO acknowledges the petitioner's concern that the director based his or her decision on the fact that the proposed business plan will fail since the U.S. entity will enter in a business venture that is vastly different from the petitioner's business' abroad. While the AAO acknowledges those remarks are inappropriate, in reviewing the business plan, it appears that the petitioner has failed to identify the scope of the U.S. company and the feasibility of achieving the goals discussed in the business plan. Going on record without supporting documentary evidence is not sufficient for purposes of meeting the burden of proof in these proceedings. Matter of Soffici, 22 I&N Dec. 158, 165 (Comm. 1998) (citing Matter of Treasure Craft ofCalifornia, 14 I&N Dec. 190 (Reg. Comm. 1972)). While the record shows that the beneficiary has the knowledge and experience to launch all three products, the fact that none of the proposed products is ready for full-scale production and marketing prohibits the AAO from finding that the company could commence business operations immediately upon approval and expand to a point which it would require the beneficiary's services in a primarily managerial or executive capacity. EAC 06 017 53349 Page 13 Upon review , the petitioner has not submitted sufficient evidence to establish that the intended United States operations , within one year of approval , will support an executive or managerial position . For this additional reason, the appeal will be dismissed. Beyond the decision of the director, the evidence of the record does not establish that a qualifying relationship exists between the foreign company and the United States entity. To establish a "qualifying relationship" under the Act and the regulations, the petitioner must show that the beneficiary's foreign employer and the proposed U.S. employer is the same employer (i.e. one entity with "branch" offices), or related as a "parent and subsidiary" or as "affiliates." See generally section 101(a)(l5)(L) of the Act; 8 C.F.R. § 214.2(1). The petitioner claims to be an affiliate of the beneficiary's foreign employer, Oakmead Dental Care , LLC. As stated in a letter dated October 17, 2005, counsel for the petitioner asserts that the foreign company is jointly owned, 50% each, by the beneficiary and his business partner, Counsel further states that the beneficiary and _ also jointly own the U.S. entity. The petitioner neither submitted documentation to evidence the owners of the foreign company nor the U.S. company. Without documentary evidence to support the claim , the assertions of counsel will not satisfy the petitioner's burden of proof. The unsupported assertions of counsel do not constitute evidence. Matter ofObaigbena, 19 I&N Dec . 533, 534 (BIA 1988); Matter ofLaureano, 19 I&N Dec. 1 (BIA 1983); Matter ofRamirez Sanchez, 17 I&N Dec. 503, 506 (BIA 1980). The regulation and case law confirm that ownership and control are the factors that must be examined in determining whether a qualifying relationship exists between United States and foreign entities for purposes of this visa classification . Matter of Church Scientology International , 19 I&N Dec . at 593; see also Matter of Siemens Medical S ystems , Inc. , 19 I&N Dec. 362 (BIA 1986); Matter ofHughes, 18 I&N Dec. 289 (Comm. 1982). In the context of this visa petition , ownership refers to the direct or indirect legal right of possession of the assets of an entity with full power and authority to control; control means the direct or indirect legal right and authority to direct the establishment , management , and operations of an entity. Matter of Church Scientology International , 19 I&N Dec. at 595. As general evidence of a petitioner's claimed qualifying relationship , the stock certificates , the corporate stock certificate ledger, stock certificate registry , corporate bylaws, and the minutes of relevant annual shareholder meetings must be examined to determine the total number of shares issued, the exact number issued to the shareholder, and the subsequent percentage ownership and its effect on corporate control. Additionally, a petitioning company must disclose all agreements relating to the voting of shares, the distribution of profit, the management and direction of the subsidiary, and any other factor affecting actual control of the entity. See Matter ofSiemens Medical Systems , Inc., supra . Without full disclosure of all relevant documents , CIS is unable to determine the elements of ownership and control. For this additional reason, the appeal will be dismissed. Beyond the decision of the director , the petitioner did not provide sufficient evidence to establish that a sufficient financial investment has been made in the United States company , as required by 8 C.F.R. § 214.2(l)(3)(v)(2). In the business plan submitted by the petitioner , it indicates "an anticipated spend of some $100 ,000 before a likely product order is placed within the next twelve months." As evidence of EAC 06 017 53349 Page 14 the U.S. entity's financial stability, the petitioner submitted the foreign company's financial statements for 2004. However, the petitioner did not submit any documentation to evidence that the foreign parent company has deposited the needed amount of capital in the U.S. entity's bank account, or documentation such as receipts of wire transfers or copies of the U.S. company's bank account. Going on record without supporting documentary evidence is not sufficient for purposes of meeting the burden of proof in these proceedings. Matter of Soffici, 22 I&N Dec. at 165. For this additional reason, the appeal will be dismissed. Beyond the decision of the director, the record contains insufficient evidence to establish that the beneficiary had at least one year of full-time employment abroad in a managerial or executive capacity with a qualifying organization within the three years preceding the filing of the instant petition. Although the petitioner states that the beneficiary was employed by the foreign company as a principal director, counsel for the petitioner also asserts that the beneficiary "owns a separate company in the United Kingdom which trades as 'Dental Direct Directory Services Ltd." According to a profile of the beneficiary included in the petitioner's business plan, "for the past two years [the beneficiary] has set up and run a company that develops oral healthcare products." The petitioner's business plan also implies that the beneficiary has been involved in product development activities with Saratoga Technologies Ltd. for the past two years. Given these unexplained statements in the record it cannot be concluded that the beneficiary was employed by the foreign company, , on a full-time basis during the requisite time period. It is incumbent upon the petitioner to resolve any inconsistencies in the record by independent objective evidence. Any attempt to explain or reconcile such inconsistencies will not suffice unless the petitioner submits competent objective evidence pointing to where the truth lies. MatterofHo, 19 I&N Dec. 582,591-92 (BIA 1988). While it appears that the beneficiary may have been concurrently employed by multiple related companies in the United Kingdom, the lack of evidence regarding the beneficiary's duties with the other companies, and the lack of documentary evidence to establish that the companies have a qualifying relationship, prohibits a finding that the had the requisite year of full-time qualifying employment abroad. Accordingly, the appeal will be dismissed. An application or petition that fails to comply with the technical requirements of the law may be denied by the AAO even if the Service Center does not identify all of the grounds for denial in the initial decision. See Spencer Enterprises, Inc. v. United States, 229 F. Supp. 2d 1025, 1043 (E.D. Cal. 2001), affd. 345 F.3d 683 (9th Cir. 2003); see also Dor v. INS, 891 F.2d 997, 1002 n. 9 (2d Cir. 1989)(noting that the AAO reviews appeals on a de novo basis). The petition will be denied for the above stated reasons, with each considered as an independent and alternative basis for the decision. In visa petition proceedings, the burden of proving eligibility for the benefit sought remains entirely with the petitioner. Section 291 of the Act, 8 U.S.C. § 1361. Here, that burden has not been met. Accordingly, the appeal will be dismissed. ORDER: The appeal is dismissed.
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